Abstract: The development of the presence of translated Indigenous Australian and New Zealand literature in continental European-markets exhibits striking similarities: they both emerged at roughly the same time and have often been published by the same European presses. Drawing on bibliographical data, this study seeks to explore a vital aspect of the translation histories of both types of literature – the ways publishers have promoted the respective translations. The present analysis focuses on the most immediate marketing point – dustcovers – and encompasses German- and Dutchspeaking countries.

Keywords: German and Dutch reception of Indigenous literatures, Australian literature, New Zealand literature, Dustcovers, Book marketing

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